Monday, May 12, 2014

Commercial Break 3 : The Good New Days

From Picture Post : 30 July 1949

Ah for the good old days when wine was marketed as a medicinal supplement rather than a quick passport to alcoholic oblivion. For the days when fancy winery monikers - be they Blossom Forge or Musselbank Creek - were eclipsed by the no-nonsense descriptive text of "Keystone Superior Australian Burgundy". Oh for the days when there was such a thing as "Empire Wine" and it was served in sensible bottles with re-usable corks. For the days when it was 5/9 a bottle. .... but hang on a minute, if you calculate the price in 1949 and the equivalent price now, it works out at a very expensive bottle of wine indeed. Ah for the good new days.

7 comments:

  1. We don't use the word 'flagon' enough now a days.

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  2. The flagon with the dragon is the brew that is true. The vessel with the pestle has the potion with the poison. Etc Etc

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  3. Your posts often make me thirsty.

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  4. I could use a hit of that today.

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  5. Chilled extremely cold and I am game:)

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  6. I love the term Empire Wine. Nowadays it's Empire Whine.

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