With the help of a loan from the Steinway Piano Company, German immigrant August Luchow bought a beer hall on East 14th Street, New York in 1882. Over the years it became "Luchow's Famous Restaurant .... where "lunch, dinner and after theatre supper is served in a rich old atmosphere reminiscent of by-gone days". At one time or another most of the rich and famous of the twentieth century passed through the doors of Luchows. Theodore Roosevelt dined there. Rachmaninoff and Paderewski played the piano. Caruso, Marlene Dietricht and Jack Benny drank steins of imported German beer. And Gus Kahn composed "Yes Sir That's My Baby" on one of the restaurant's tablecloths. During the height of its fame, Luchow's would serve 24,000 litres of beer a day and it was proud to proclaim that it was "down where the Wurzburger Hofbrau and pilsner flows". With such a proud heritage it is surprising that 100 years after its' establishment, it closed its doors for the last time. And it is perhaps equally surprising that one of its' promotional postcards, dating from the first decade of the twentieth century, should end its' days for sale in a second-hand shop in West Yorkshire for just 20 pence.