Help me! I am fighting against the desire to order a John Wayne Timeless Hero Collectable Wall Clock (an impressive stained-glass wall clock which honours the 100th anniversary of John Wayne’s birth, and lights up from within at the flip of a switch!). I know that I cannot justify the expenditure of £100. I know that it will not fit in with the overall decor of our house (dog-flea and teenager). I know that some of my friends might think it tacky. But, for some reason, I would so like one (the stained-glass effect continues onto the elegant clock face, which is graced with John Wayne’s replica signature in 22-carat gold).I blame my dentist. I was sat in her waiting room the other morning trying to take my mind off the smell of mouthwash and sound of pain. I leafed through one of those magazines you only find in dentist's waiting rooms. And there it was, in full colour, in all its splendour : the John Wayne Timeless Hero Collectable Wall Clock (a precision instrument, this exceptional clock boasts accurate quartz movement and graceful hands, surrounded by the warmth of walnut-stained wood). No rubbish this : read those words again - quartz movement and walnut-stained wood. Could it be that when faced with the impending pain and discomfort of the dentist we are more susceptible to advertising? Does fear make for a good selling environment? There is plenty of scope here for a decent research programme which could help to establish the credibility of many a new university. If the link between fear and susceptibility to tacky adverts is proven, then the scope is endless. Doctors' waiting rooms, police stations, solicitors offices, portraits of Margaret Thatcher - all would become prime advertising sites.
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