There are fairly strict rules here in the UK over advertising next to public highways. Permanent structures need to be approved, probably licensed, undoubtedly taxed, and possibly hosed down regularly with disinfectant. For years, farmers have got around such regulations by parking an old item of mobile farming machinery in field next to roads. From such agricultural wrecks are hung banners advertising this, that, and often the other. I have no idea what was hanging from this rusted old machine at the end of our road : I must pass it dozens of times a week and never notice. But I do notice the machine : the unadulterated functionality of it. Even with age, even with rust, even with decrepitude; it is still fit for purpose. Just a little like me, I hope.