Thursday, January 07, 2021

Somebody's Short Of A Happy New Year


I am a man of simple tastes. As far as food is concerned, all I ask for is a fried egg and a plate of chips. In the drinks department, you can cast me adrift with a crate of pale ale and a bottle or two of single malt whisky, and I would complain to nobody. My friends and relatives are aware of my uncomplicated requirements, and for Christmas I managed to acquire three bottles of malt, two crates of beer and a 10kg bag of Maris Pipers. Only yesterday, I finished the first crate of beer and went in search of the second; only to find it contentedly waiting for me under the Christmas Tree. I shouldn’t have worried, except earlier in the day I had been reading a copy of the Halifax Courier from January 1922 (papers are so boring these days, full of the same old stuff), and found an advert for Whitakers Brewery – one of the holy Trinity of former Halifax breweries. In the advert, Doc Shire comes across a crate of beer that has evidently fallen off the back of a wagon, and declared: “There’s somebody short of a Happy New Year“. I was so pleased that somebody wasn’t me, I adopted the advert as my daily calendar image – and even added a touch of colour for good measure.

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